Beauty Buzz

The Estée Lauder brand announced a new collaboration with Aerin Lauder and AERIN LLC, her new luxury lifestyle brand. Under the arrangement, she will continue her active involvement in the Estée Lauder brand, serving as creative consultant and becoming its style and image director. She will also continue as the brand’s global ambassador and spokesperson. Lauder will also remain a member of The Estée Lauder Companies Inc. board of directors.

The Estée Lauder brand will be the exclusive beauty partner to AERIN LLC in launching a beauty line under the AERIN name to be sold at select Estée Lauder counters. Terms of the agreement were not disclosed. AERIN LLC is a standalone company wholly owned by Aerin Lauder.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters